KPM Motors
Australia’s Top Fuel System Testing & Manufacturing Hub
For over 20 years, KPM Fuel Systems has been leading the way in innovation and precision engineering within the performance automotive industry. As Australia’s foremost fuel system testing and manufacturing facility, they have built a reputation for delivering high-quality products known for reliability, accuracy, and OEM-style integration.
Their most exciting advancement to date is the release of their high-powered Fuel Modules and PWM Systems, capable of supporting an impressive 800 hp to 2700 hp, depending on the vehicle model. These state-of-the-art systems are set to launch in the United States in early 2024, marking a major milestone in their global expansion.
KPM Fuel Systems offers complete fuel system solutions tailored for Chevrolet, Mustang, Jeep, and a wide range of other vehicles, both standard and high-performance. Their product suite includes OEM-fit, drop-in fuel pump kits, injectors, regulators, and E85-compatible options designed to deliver seamless performance and installation.
The Objective
KPM Motors had 3 main objectives:
Objectives:
1. Drive Qualified Website Traffic & Generate Leads.
2. Boost Brand Awareness & Social Media Engagement.
3. Maximise ROI from Paid Advertising & Accelerate Customer Acquisition.
The Solution
1. Brand Visibility Through Engaging Social Content:
To position KPM Fuel Systems as a global leader in performance fuel technology, we’ve focused on strengthening their brand presence through impactful social media content. By highlighting key product features, technical innovation, and industry expertise, we aim to drive engagement, build trust, and connect with automotive enthusiasts and performance-driven audiences across platforms like Instagram, Facebook, and YouTube.
2. Drive Results with Targeted Paid Advertising:
Strategic paid campaigns across Meta and Google will target both new and existing audiences with tailored messaging focused on driving qualified traffic and sales. From showcasing the power of KPM’s Fuel Modules to promoting new product launches, we’ll run data-driven campaigns designed to maximise ROI and capture high-intent customers at every stage of the funnel—from awareness to conversion.
3. Fuel Long-Term Growth Through Strategic Partnership:
Our successful collaboration with KPM Fuel System has spanned over a year. By closely analysing performance data, tracking trends, and staying agile, we’ll continuously refine our marketing efforts to support KPM’s expansion. Our approach is built on partnership—collaborating with the KPM team to ensure every move aligns with their vision and business goals.
Result Achieve
- Brand Visibility from 2024 to Present: Since early 2024, KPM Fuel Systems has significantly boosted its digital presence. Strategic social content has expanded reach and engagement, helping position the brand as a leader in performance fuel systems across both local and international markets.
- 84.61% Rise Year-Over-Year Growth in Paid Traffic:
Targeted Meta and Google campaigns drove an 84.61% increase in paid traffic year-over-year. This growth brought in more high-quality website visitors and generated stronger product interest and sales volume. - Sustained Long-Term Client Partnership:
We aim to maintain a successful, long-term partnership built on results, trust, and collaboration. Together, we’ve created a marketing foundation that supports ongoing growth and international expansion.
Results With Insil
We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.
12,112+
Locally targeted video views
150+
Leads Delivered
311,291+
Impressions served
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