The age old question, one that startups as well as established businesses ask all the time. “How much do we really need to spend on Advertising?” If only the answer was that simple. Truth is […]
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Picture this. You set out to plan an ambitious project about a particular product or service. You and your team read about the terms ‘Digital Marketing’ and how popular it is in today’s world. Social
Are you running an E-commerce website and selling goods online? If the answer is yes, you’re probably familiar with Google Shopping. Google Shopping essentially allows users to search and navigate through products on online shopping
Here we are, 2021 slowly coming to an end. It’s safe to say that numerous industries are still recovering from the effects of the pandemic. 2020 and 2021 were spent getting accustomed to finding a
One of the terms synonymous with Digital Marketing is that of ‘E-Commerce’. In today’s day and age, having a website is crucial for any business that wants to engage with prospects and customers. The trend
If you’ve worked in the area of Digital Marketing, chances are that you’ve come across the term ‘CRM software’. With all the Marketing jargon out there, CRM softwares have grown significantly over the past decade.
Blogs are trending. Since 2010, the medium of blogging has taken over a variety of digital spaces and forms to gain popularity. Whether we’re talking about food, fashion, technology, travel, or lifestyle, blogging can help
Cold Calling is one of the tried and tested ways of Marketing. For decades, salespeople from various industries have relied on cold calling to reach customers and acquire leads. With technological advancements of the 21st
If someone were to ask you 10 years ago what the biggest social network platforms were, what would you say? Your answers may have included: Facebook, Instagram, Snapchat, Twitter and maybe MySpace. Today, 4 of
Google Analytics is the cornerstone of digital marketing. As Marketers, using Google Analytics is a crucial skill to have when monitoring website performance, target audience activity and behaviour to plan strategies. When it comes to