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We’re here. 2021 is finally here. After the rather chaotic events of 2020, we can effectively say that we made it through to 2021. While many countries are still suffering from the consequences of 2020, […]

The term ‘Generation Z’ is often used to describe individuals born in or after 1997, typically between 8-23 years of age. These individuals are also at the forefront of social media, and are known to

After 5 years of business, Afterpay is set to complete yet another successful year with a near 260% increase in stock price since January. Over recent years, Afterpay has experienced profound success having been listed

With 2020 coming to an end, there’s little doubt regarding the severe impact the Coronavirus has had on businesses worldwide. Financial losses, unemployment, market uncertainty and volatility have all caused major disruption across various industries.

On 4th of September 1998, Larry Page and Sergey Brin founded Google. Google. A platform designed to make everyone’s lives easier on the internet. A search engine that allowed users to find anything and everything

We’ve come a long way since email was invented in 1971. What started off as a medium of communication, evolved as a revolutionary alternative to traditional letter writing. Emails have had their own trajectory of

To say that Facebook has revolutionised the way people interact with one another, would be a gross understatement. Facebook started off as a platform for sharing photos, videos and messaging to connect loved ones. Today,

If there’s one thing synonymous with Marketers, it’s their ability to make and close a sale. Of the many ways Marketers may choose to engage with customers, one of the most traditional methods is cold

If someone were to ask you to picture an inside sales representative, your first impression might be a charming individual, carrying a cross-body bag and who is good with words. Alternatively, you might think of

In 1873, John H. Patterson, founder of NCR Corporation published the world’s first sales training manual. Patterson laid the foundation for sales by documenting his work on the process of ‘cold calling’. From then on,

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