FOOD VACUUM SEALERS

Australia’s Leading Food Vacuum Sealers Brand!

Food Vacuum Sealers Australia is based in Bulahdelah, NSW, approximately 250 km north of Sydney on the Pacific Highway. Surrounded by bushland, rivers, lakes, and just 50 km from the Tasman Sea, it’s the ideal location for a vacuum sealing business. Established in 2008 as BJ Enterprises and Marketing, the company has extensive experience in the vacuum sealing industry, having worked closely with ZeroPak in New Zealand.

As Australia’s leading importer and distributor of quality food vacuum sealers, pre-made bags, roll film, and canisters, they provide expert advice and after-sales support, along with a wide range of spare parts for their models. Proudly Australian-owned and family-operated, they prioritise transparency, offering customers all the information they need to make informed decisions. At Food Vacuum Sealers Australia, the team values strong customer relationships and is dedicated to supporting the vacuum sealing community.

The Objective

Food Vacuum Sealers had 2 main objectives:

Objectives:

  1. Boost Website Traffic, Generate Quality Leads, and Enhance Conversion Rates

  2. Maximise ROI and Expand Reach with Optimised Paid Advertising

The Solution

1. Increase Site Traffic, Build Quality Leads, and Improve Conversion Performance:

We boosted site traffic by implementing a comprehensive SEO strategy and running targeted paid ads across Google and social media platforms, attracting the right audience. For lead generation, we created compelling offers, optimised landing pages, and integrated automated email campaigns to nurture prospects effectively. To improve conversions, we applied A/B testing, refined calls-to-action, and streamlined the user experience, ensuring a smoother path from interest to purchase. These efforts together drove higher engagement, better lead quality, and improved conversion rates.

2. Maximising ROI Through Paid Advertising and Retargeting:

We focused on optimising paid advertising campaigns across Google and social media platforms to maximise ROI and expand reach. By refining audience targeting, testing ad creatives, and adjusting bidding strategies, we ensured that each ad dollar was spent effectively. We also expanded market reach by scaling campaigns and leveraging lookalike audiences to attract new potential customers while continuously analysing performance to improve ad effectiveness. This approach not only increased visibility but also delivered a higher return on investment by driving more qualified traffic and boosting conversions.

3. Continuous Growth and Partnership Since 2022:

A consistent partnership has supported Food Vacuum Sealers Australia’s steady growth since 2022. By continuously refining marketing strategies and adapting to customer needs, we’ve been able to increase brand visibility, drive more qualified traffic, and enhance conversions. Our collaborative efforts have resulted in sustained success, with a focus on building long-term value for the business. Together, we continue to evolve, ensuring that Food Vacuum Sealers Australia stays ahead of the competition and consistently delivers quality products to customers across the nation.

Result Achieved:

1. Achieved an Impressive 77.75% Increase in Conversion Rate: Between 2022 and 2024, Food Vacuum Sealers Australia increased conversion rates by an impressive 77.75%. Through strategic advertising, improved website experience, and targeted lead generation, they successfully converted more site visitors into buyers, enhancing sales growth and market strength.

2. A 98.14% increase in paid traffic: Through targeted and optimised paid advertising strategies, Food Vacuum Sealers Australia successfully increased their paid website traffic by 98.14%. By refining audience targeting, enhancing ad creatives, and carefully managing ad spend, they attracted more qualified visitors, significantly expanding their market reach and driving greater sales opportunities.

3. Building Lasting Success: A Thriving 3+ Year Partnership: The partnership with Food Vacuum Sealers Australia has proven to be a key driver of success. Through strategic collaboration, we have been able to optimise marketing efforts, improve user experience, and achieve significant business growth. This ongoing partnership has enabled both teams to combine expertise, driving efficiencies and enhancing results in paid advertising, lead generation, and customer engagement, ultimately strengthening Food Vacuum Sealers Australia’s position in the market.

Results With Insil

We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.

12,62,661+

Locally targeted video views

9.5x

Increase in Sales.

35,928,644+

Impressions served

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