our blog
Our experienced team regularly produces new content to help our Awesome community of marketing and sales professionals, improve their skills. Explore our blog to see our expert updates, tips & tricks to help you improve your marketing, sales and automation!

How to add a Google Analytics Tag to your website (Wix, Squarespace & WordPress)
Since introducing its search engine back in 1996, tech giant Google has revolutionised the way we use the internet. The search for literally anything and receiving answers within seconds was

Insil Retail Calendar: 2021 Edition
We’re here. 2021 is finally here. After the rather chaotic events of 2020, we can effectively say that we made it through to 2021. While many countries are still suffering

Marketing to Gen Zs: Do’s and Don’ts
The term ‘Generation Z’ is often used to describe individuals born in or after 1997, typically between 8-23 years of age. These individuals are also at the forefront of social

Afterpay’s Success Story: In-depth Case Study
After 5 years of business, Afterpay is set to complete yet another successful year with a near 260% increase in stock price since January. Over recent years, Afterpay has experienced

3 Cheap & Easy Marketing Techniques to Exploit your Low Budget!
With 2020 coming to an end, there’s little doubt regarding the severe impact the Coronavirus has had on businesses worldwide. Financial losses, unemployment, market uncertainty and volatility have all caused

How to Start a Google Search Ads Campaign (Step-by-step process)
On 4th of September 1998, Larry Page and Sergey Brin founded Google. Google. A platform designed to make everyone’s lives easier on the internet. A search engine that allowed users

5 Biggest Email Marketing Mistakes (And how to avoid them)
We’ve come a long way since email was invented in 1971. What started off as a medium of communication, evolved as a revolutionary alternative to traditional letter writing. Emails have

How to Start a Facebook Ad Campaign (Step-by-step Process)
To say that Facebook has revolutionised the way people interact with one another, would be a gross understatement. Facebook started off as a platform for sharing photos, videos and messaging

Does Cold calling still work? 10 Figures that say ‘YES’!
If there’s one thing synonymous with Marketers, it’s their ability to make and close a sale. Of the many ways Marketers may choose to engage with customers, one of the

7 Skills EVERY Inside Sales Representative (ISR) should have
If someone were to ask you to picture an inside sales representative, your first impression might be a charming individual, carrying a cross-body bag and who is good with words.

Cold calling vs. Warm calling: A Detailed Guide
In 1873, John H. Patterson, founder of NCR Corporation published the world’s first sales training manual. Patterson laid the foundation for sales by documenting his work on the process of

5 Easy Work from Home Marketing Tips to BOOST Sales
It’s officially been over 6 months since the Covid-19 pandemic began, putting the whole world into a state of dread and isolation. The virus has affected nearly 190 countries worldwide,

Facebook Tracking Pixel: WHY and HOW you should install one
Have you ever found yourself browsing the internet, or searching Google for research when you find yourself procrastinating on Facebook just a few moments later? You scroll down your news

The 5 Biggest Mistakes Telemarketers Make
If you work for a Marketing company, chances are you’re familiar with the term ‘Telemarketing’. If you’ve ever worked as or with Telemarketers, chances are you may have come across

Telemarketing in 2020: The Do’s and Don’ts
Good ol’ Telemarketing. One of the founding fathers of ad practices in business. If you’ve been on the receiving end of such a call, you would probably agree that most

Telemarketing vs. Email Marketing: What’s Right for You
Both email marketing and telemarketing have been around for a few decades now. Each is being used by sales organisations to start conversations with potential customers. However, marketers often have

Tele-Prospecting VS. Telemarketing: Best Choice For Your Business
One of the most popular methods of building rapport with Tele-prospecting through phone sales. This technology has enabled businesses to get in touch with more prospects in less time, thereby

Digital Marketing During COVID-19: How Brands Can Up Their Game?
As the Coronavirus pandemic rages across nations, no one can tell what its endgame will be. However, one thing’s for sure – the Covid-19 pandemic has caused widespread damage to

Mid-COVID-19 Update: Surge In Social Media Usage And Ecommerce Buying
Mid-COVID-19 Update: Surge In Social Media Usage And Ecommerce Buying Social distancing during the COVID-19 pandemic coupled with nationwide closures of restaurants and public avenues has led to a spike

How to Spot Common Telemarketing Schemes And Scams in 2020
How to Spot Common Telemarketing Schemes And Scams in 2020 If you have a cellphone, chances are you have already experienced how telemarketing works. From too-good-to-be-true credit cards offers to

Telemarketing Return on Investment (ROI) Calculator
Telemarketing Return on Investment (ROI) Calculator Benefits of Using a Telemarketing ROI Calculator: Being able to find out the Return on investment (ROI) for your Telemarketing campaign is extremely important

Significant Increase in Social Media Usage Under Covid-19: Here’s What That Means For Businesses
As the number of confirmed Coronavirus cases in Australia rises greatly, industries are experiencing downturn. Many local businesses such as Myer, are closing their outlets voluntarily to prevent further spread of this disease.

Evolution Of Telemarketing — And How It Aligns With Your Digital Strategy Today
Evolution Of Telemarketing — And How It Aligns With Your Digital Strategy Today Evolution Of Telemarketing — And How It Aligns With Your Digital Strategy Today Have you ever had

10 Ways To Improve Your Digital Marketing Strategy With Artificial Intelligence
10 Ways To Improve Your Digital Marketing Strategy With Artificial Intelligence There’s no doubt Artificial Intelligence (AI) is one of the fastest-growing industries of the decade — its possibilities surpass

10 Digital Marketing And Management Tools That’ll Help You Excel
10 Digital Marketing And Management Tools That’ll Help You Excel Scaling businesses in the digital arena is far more complicated than conventional marketing avenues – but that makes it all

When Should You Start to See Results from your Digital Marketing Campaign?
When Should You Start to See Results from your Digital Marketing Campaign? It’s normal to want to see results from your digital marketing campaign, like, yesterday. Especially if you outlaid

11 Essential Digital Marketing Tactics For Startups
11 Essential Digital Marketing Tactics For Startups Startups are businesses that tap into a particular niche and follow growth-hacking methods to expand over time. They also seek to cater to

Viral Marketing: The Ultimate Guide
Viral Marketing: The Ultimate Guide We’ve all come across videos and images circulating around the web that seem to have come out of nowhere, but have become fairly popular in

Top 10 Mistakes in Digital Marketing (How Many Are You Guilty Of?)
Top 10 Mistakes in Digital Marketing (How Many Are You Guilty Of?) Is it time to up your digital marketing game? If you are flinging around keywords like confetti and

What Is Telemarketing And Why It’s Still Important In The Digital World
What Is Telemarketing And Why It’s Still Important In The Digital World Businesses use telemarketing as a means of generating leads, making sales and performing other marketing activities to connect

What you don’t know about Influencer marketing…
What you don’t know about Influencer marketing… It is very difficult today to talk a casual stroll through social media and not come face to face with a few influencers.

How To Get Better Conversion Rates From Your Ecommerce Website – Tips For Success
How To Get Better Conversion Rates From Your Ecommerce Website – Tips For Success Ecommerce is not just an emerging industry anymore – it is one of the biggest industries

Who is Your Target Buyer Persona and Where Are They Hiding?
Who is Your Target Buyer Persona and Where Are They Hiding? Any business needs to figure out who they are trying to sell to in order to figure out where

The Power Of Facebook Marketing
The Power Of Facebook Marketing Businesses today must harness the power of social media marketing to engage their customers. If they aren’t on social media channels, they’re missing out on

Marketing: What to Expect in 2020
Marketing: What to Expect in 2020 Marketing is a living, breathing (and sometimes shouting) entity that is constantly growing and changing. If you want your business name out there and

2020 Retail Calendar
We’ve released the updated 2020 retail calendar! With all Australian holidays, key dates and events highlighted so you can plan your 2020 marketing marketing campaigns.

Affiliate Marketing – A New Marketing Front!
Affiliate Marketing – A New Marketing Front! Have you ever watched a YouTube review where the reviewer states out a disclaimer about some brands that they earn through from affiliate

The Ultimate Guide To Remarketing
The Ultimate Guide To Remarketing Remarketing is an advertising strategy used by digital marketers to target consumers based on their previous actions on the Internet. The fact of the matter

Simple CTR (Click-through Rate) Calculator
The fundamentals of a measuring a Click-through rate (CTR) is to remember that a click through is measured on the basis of someone (digitally) leaving one location and arriving at

Google’s Latest Update: What It Means For Search Results
Have you ever searched for something specific on Google, only to see irrelevant results? Well, no more! With the latest algorithm update, BERT short for Bidirectional Encoder Representations from Transformers,

Digital Marketing In 2020: What we’re expecting too see!
The biggest change that surfaced a couple of decades ago is the onset of digital marketing and ever since, it has changed the way businesses grow, advertise and even the

Building An Effective Content Marketing Strategy: Everything You Need To Know
Build An Effective Content Marketing Strategy A content marketing strategy refers to the planning, creation and delivery of content – it includes all written, visual or downloadable media source that

Best marketing platforms for small Businesses
Best marketing platforms for small Businesses Social media marketing trends continue to change and evolve as platforms introduce new features and functions to keep their users interested. Check out some

Top 5 Examples of Inbound Marketing
Top 5 Examples of Inbound Marketing With 14.7 million internet subscribers, and 88% of Australians going online every day, the way people shop has changed drastically – this means that

Ultimate 2019 Marketing Guide
Ultimate 2019 Marketing Guide The Rise Of Digital Marketing In Australia Over the past three decades, marketing has evolved significantly due to the rapid pace of technological development. This is

What is content marketing?
What is content marketing and why is it so important to your business. In this article we reveal the power of content marketing and how a good content marketing strategy can help you!

Why Is Mobile Marketing so Important?
Increase your mobile website traffic, our “why mobile marketing is so important” article identifies key strategies to grow your mobile marketing traffic.

Basic Guide To Influencer Marketing
Basic Guide To Influencer Marketing The rise of social media means that businesses have to build a powerful presence online in order to stay relevant, and remain ahead of their

4 Ways To Increase Your Ad Click-Through Rates
4 Ways To Increase Your Ad Click-Through Rates While organic marketing can lead to significant success in terms of increased traffic and conversions, complimenting it with paid advertising strategy can

4 Best Content Types for Social Media
4 Best Content Types for Social Media The digital marketing landscape has changed drastically over the years; although text-based content still remains an important part of content marketing, visual content

Why Email Is Still No.1
B2B marketers use email to generate leads and increase their business’ success with 59% calling it their most effective revenue stream!

Secret Google updates [explained]
Search Engine Optimisation is one of the most popular processes in the digital marketing realm, used by businesses to get great ROIs through

Is Pay-Per-Click Marketing Worth The Investment
Pay-Per-Click (PPC) is the embodiment of “you can’t make money without spending it first.”

Top 3 tips to better marketing plans
Top 3 tips to better marketing plans It’s no secret that social media is majorly impacting the social and business environment. In fact, it has become the fastest growing medium
Grow Your Business Now
If you’re interested in generating more sales, increasing traffic and attracting higher quality leads, then sign up to receive a No-obligation FREE Strategy Session.