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Both email marketing and telemarketing have been around for a few decades now. Each is being used by sales organisations to start conversations with potential customers. However, marketers often have

One of the most popular methods of building rapport with Tele-prospecting through phone sales. This technology has enabled businesses to get in touch with more prospects in less time, thereby

As the Coronavirus pandemic rages across nations, no one can tell what its endgame will be. However, one thing’s for sure – the Covid-19 pandemic has caused widespread damage to

Mid-COVID-19 Update: Surge In Social Media Usage And Ecommerce Buying Social distancing during the COVID-19 pandemic coupled with nationwide closures of restaurants and public avenues has led to a spike

How to Spot Common Telemarketing Schemes And Scams in 2020 If you have a cellphone, chances are you have already experienced how telemarketing works. From too-good-to-be-true credit cards offers to

Telemarketing Return on Investment (ROI) Calculator Benefits of Using a Telemarketing ROI Calculator: Being able to find out the Return on investment (ROI) for your Telemarketing campaign is extremely important

As the number of confirmed Coronavirus cases in Australia rises greatly, industries are experiencing downturn. Many local businesses such as Myer, are closing their outlets voluntarily to prevent further spread of this disease.

Evolution Of Telemarketing — And How It Aligns With Your Digital Strategy Today Evolution Of Telemarketing — And How It Aligns With Your Digital Strategy Today Have you ever had

10 Ways To Improve Your Digital Marketing Strategy With Artificial Intelligence There’s no doubt Artificial Intelligence (AI) is one of the fastest-growing industries of the decade — its possibilities surpass

10 Digital Marketing And Management Tools That’ll Help You Excel Scaling businesses in the digital arena is far more complicated than conventional marketing avenues – but that makes it all

When Should You Start to See Results from your Digital Marketing Campaign? It’s normal to want to see results from your digital marketing campaign, like, yesterday. Especially if you outlaid

11 Essential Digital Marketing Tactics For Startups Startups are businesses that tap into a particular niche and follow growth-hacking methods to expand over time. They also seek to cater to

Viral Marketing: The Ultimate Guide We’ve all come across videos and images circulating around the web that seem to have come out of nowhere, but have become fairly popular in

Top 10 Mistakes in Digital Marketing (How Many Are You Guilty Of?) Is it time to up your digital marketing game? If you are flinging around keywords like confetti and

What Is Telemarketing And Why It’s Still Important In The Digital World Businesses use telemarketing as a means of generating leads, making sales and performing other marketing activities to connect

What you don’t know about Influencer marketing… It is very difficult today to talk a casual stroll through social media and not come face to face with a few influencers.

How To Get Better Conversion Rates From Your Ecommerce Website – Tips For Success Ecommerce is not just an emerging industry anymore – it is one of the biggest industries

Who is Your Target Buyer Persona and Where Are They Hiding? Any business needs to figure out who they are trying to sell to in order to figure out where

The Power Of Facebook Marketing Businesses today must harness the power of social media marketing to engage their customers. If they aren’t on social media channels, they’re missing out on

Marketing: What to Expect in 2020 Marketing is a living, breathing (and sometimes shouting) entity that is constantly growing and changing. If you want your business name out there and

We’ve released the updated 2020 retail calendar! With all Australian holidays, key dates and events highlighted so you can plan your 2020 marketing marketing campaigns.

Affiliate Marketing – A New Marketing Front! Have you ever watched a YouTube review where the reviewer states out a disclaimer about some brands that they earn through from affiliate

The Ultimate Guide To Remarketing Remarketing is an advertising strategy used by digital marketers to target consumers based on their previous actions on the Internet. The fact of the matter

The fundamentals of a measuring a Click-through rate (CTR) is to remember that a click through is measured on the basis of someone (digitally) leaving one location and arriving at

Have you ever searched for something specific on Google, only to see irrelevant results? Well, no more! With the latest algorithm update, BERT short for Bidirectional Encoder Representations from Transformers,

The biggest change that surfaced a couple of decades ago is the onset of digital marketing and ever since, it has changed the way businesses grow, advertise and even the

Build An Effective Content Marketing Strategy A content marketing strategy refers to the planning, creation and delivery of content – it includes all written, visual or downloadable media source that

Best marketing platforms for small Businesses Social media marketing trends continue to change and evolve as platforms introduce new features and functions to keep their users interested. Check out some

Top 5 Examples of Inbound Marketing With 14.7 million internet subscribers, and 88% of Australians going online every day, the way people shop has changed drastically – this means that

Ultimate 2019 Marketing Guide The Rise Of Digital Marketing In Australia Over the past three decades, marketing has evolved significantly due to the rapid pace of technological development. This is

What is content marketing and why is it so important to your business. In this article we reveal the power of content marketing and how a good content marketing strategy can help you!

Increase your mobile website traffic, our “why mobile marketing is so important” article identifies key strategies to grow your mobile marketing traffic.

Basic Guide To Influencer Marketing The rise of social media means that businesses have to build a powerful presence online in order to stay relevant, and remain ahead of their

4 Ways To Increase Your Ad Click-Through Rates While organic marketing can lead to significant success in terms of increased traffic and conversions, complimenting it with paid advertising strategy can

4 Best Content Types for Social Media The digital marketing landscape has changed drastically over the years; although text-based content still remains an important part of content marketing, visual content

B2B marketers use email to generate leads and increase their business’ success with 59% calling it their most effective revenue stream!

Search Engine Optimisation is one of the most popular processes in the digital marketing realm, used by businesses to get great ROIs through

Pay-Per-Click (PPC) is the embodiment of “you can’t make money without spending it first.”

Top 3 tips to better marketing plans It’s no secret that social media is majorly impacting the social and business environment. In fact, it has become the fastest growing medium