Australia’s Go-To for Affordable, Tiny Homes!
Cottage Cabins is more than just a company; they are a family that understands the importance of home. With strong ties to our local community and proud memberships with the Tiny House Association of Australia and the Tiny Homes Foundation, they are committed to quality, trust, and innovation in every build. Delivering across the country, they provide more than just a house; they create havens. Wherever you are in Australia, Cottage Cabins is here to help you live simply, stylishly, and comfortably.
The Objective
Cottage Cabin’s had 2 main objectives:
Objectives:
- Drive Targeted Website Traffic and Generate High-Quality Leads
- Optimise paid advertising tactics to increase Website Traffic
The Solution
1. Enhancing Website Performance to Convert Interest into Leads:
We drive qualified traffic, starting with an understanding of the audience who are dreaming of buying an affordable house. Through targeted advertising, optimised landing pages, and compelling calls-to-action, Cottage Cabins can attract high-intent users actively seeking tiny home solutions. With a focus on user experience and conversion pathways, we’ll ensure that more of the right visitors become leads, ready to enquire, download brochures, or request quotes.
2. Long-Term Collaboration for Continued Success:
We understand that lasting success comes from strong, ongoing partnerships. By working closely together, we’re able to stay aligned on business goals, share ideas, and make informed decisions. Close collaboration ensures that we maintain alignment on business goals, facilitate idea sharing, and enable well-informed decision-making. This long-term approach helps ensure consistent growth, allows for continuous improvement, and builds a trusted relationship focused on shared success.
Result Achieved:
- From Zero to 1,000+ Leads in Just One Year: Through strategic advertising, targeted content, and a focus on user experience, Cottage Cabins went from having no digital lead generation to capturing over 1,000 qualified leads within just 12 months. This growth reflects the power of a well-executed digital strategy and a clear understanding of the market’s needs.
- Over 100,000+ Engagements Across Social Platforms: By creating high-quality, consistent content and connecting with the right audience, Cottage Cabins achieved over 100k+ engagements across platforms like Facebook, Instagram and Google. This strong engagement reflects growing brand interest, a loyal online community, and content that truly resonates with people looking for affordable, stylish tiny homes.
- Strength in Consistency: Almost a Year of Impact: In less than a year, this partnership has grown into a high-performing collaboration focused on outcomes. By staying aligned with clear objectives, embracing new opportunities, and overcoming challenges together, we’ve achieved strong, conversion-led growth letting the stage for even greater success ahead.
Results With Insil
We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.
431,465+
Locally targeted video views
1539+
Leads Delivered
946,090+
Impressions served
BRANDS WE ARE GROWING...





