12RND Fitness

How We Helped 12RND Fitness Lower Their CPL by 80%


Our workouts replicate the physical demands of a 12 round championship bout. There are 12 x 3-minute rounds with 30 second rest periods in between. Each workout is completed in under 45 minutes, which is the optimal duration for high-intensity training, maintaining the right balance between effort and results.

12RND’s training methods have been designed to maximise performance. We deliver a functional and varied strength program, progressing through sports-specific training cycles that are guaranteed to get you in fighting shape. Our movements are athletic, enabling you to train like a professional boxer without being in a ring and wearing gloves.


Innovation is central to our ethos. Our team of sports scientists ensures that the most up-to-date and proven training methods are incorporated into the training cycles, as they would be for a professional athlete.

12RND has a 7 x week training cycle with 4 distinct phases designed to run continuously, allowing members to start at any time throughout. 

The phases are:


Full-body movements with high reps, longer durations, limited recovery and intentionally dramatic tempo changes to quickly boost your fitness level.


Reps drop and weight increases for targeted muscular development, enforcing greater control in major movements and increased range.


Strength and speed are combined to create higher outputs through explosive movements and quicker transitions.


Speed, agility and reaction time become a key focus to build on your boxing technique, introducing athletic movements through increased plyometrics, boxing combinations, padwork and footwork.

This intelligent programming taps into both the aerobic and anaerobic energy systems to deliver a full-body functional strength routine in every workout. This powerful combo can burn up to 750 calories or more in a single bout!

The uber dynamic intervals build superior fitness and the stamina to overcome fatigue, making your rounds feel shorter and rest periods longer.

The Objective

The 12RND team had 2 clear objectives.


1. Develop an aggressive social media marketing strategy

2. Realise a lower current Cost Per Lead (CPL)

The Solution

Our process begins with a range of in-depth, on-site sessions, through which we analysed the 12RND Fitness historic analytical data, sales & marketing processes, as well as current SEO, SEM and Social media marketing strategies. In completing the analysis, we identified a range of components that could be improved and updated.

We cooperatively developed two bespoke solutions for the 12RND fitness team; with a focus on their outlined core objectives going into 2019, as well as any supplementary recommendations we had.

1. The 12RND Fitness team had used several other marketing agencies, and found no success with these. Through our award winning strategies we developed a comprehensive solution to accelerate the performance the 12RND fitness team was experiencing. Implementing this helped the team reduce their costs significantly. We assisted them in improving their lead-to-sale conversion rate through several funnel acceleration strategies. These were implemented through social media, email marketing and other offline channels. 

2. The previous CPL (Cost per lead) that the 12RND team had, was significantly higher than what would be economical for them. Subsequently, they chose to find a new agency (us) who, through the implementation of several bespoke solutions managed to reduce their CPL by 80%. The new and improved strategy allowed them to increase their monthly Ad-spend. The business owner operates the facility from another state, and said: “Having Insil manage the marketing “allowed me to focus on my family.”


Results With Insil

We recognise that every business has a unique set of requirements. Fundamentally, all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.


Locally targeted video views


Lower CPL (Cost per lead)


Impressions served


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If you’re interested in generating more sales, increasing traffic and attracting higher quality leads, then sign up to receive a No-obligation FREE Strategy Session.

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