A 90% Increase in Franchise Leads Quarter over Quarter.

Our process begins with a range of in-depth on-site sessions, through which we analysed the Acai Brother’s historic analytical data, sales & marketing processes, current SEO, SEM and Social media marketing strategies. In completing the analysis we identified a range of components that could be improved and updated.

We developed three bespoke solutions for the Acai Brother’s. With a focus on their core objectives going into 2019, as well as any supplementary recommendation we had.

1. We worked closely with the Acai Brothers team to implement Active Campaign (CRM & Marketing automation software). We leveraged Active campaign to prepare and manage new leads and customer data by automatically classifying individuals into different targeted marketing campaigns, across social media, email and organic posting. The CRM setup now allows the team to clearly monitor their customer journey, from initial enquiry through to purchase or acquisition. The system also provides more complex analytical insights into their consumer behaviours. Access to consumer data within Active Campaign has improved digital targeting and decreased the requirement for repetitive manual tasks. 

2. Based on both the Acai Brother’s prehistoric analytical data and our award-winning social media marketing approach we implemented a strategy that has consistently reduced their cost per lead. In combination with an email automation flow developed through Active Campaign new leads are automatically imported and managed according to their intent. Regular meetings and virtual performance reviews ensure lead quality is maintained.

3. In collaboration with the Acai Brother’s team, we reviewed their franchise social media onboarding process. To re-develop the processes and accompanying formal documents that were required to re-align their internal systems with the current, regularly changing social media landscape.