Our Heavy Lifting Delivered 500+ Leads. đź’Ş

Anytime, Anywhere, For Anyone.

Anytime Fitness is all about inclusivity. At Anytime Fitness, they are committed to making the gym a safe, positive and motivating space for anyone and everyone – because they believe that everyone deserves to feel like they can get moving the way they want to. No matter your shape, size, sex, gender, ability, ethnicity or level of fitness, it is their mission to become Australia’s most welcoming gym.

Anytime Fitness first launched into Australian in 2008 and is one the fastest growing segment’s of the global fitness chain. The members have, and always will come first at Anytime Fitness. Anytime Fitness Australia Chairman & Co-Founder Justin McDonell says, “Our members mean a lot to us. They’ll always be what matters most and are the secret to our success”.

The company has never excelled at offering exceptional gyms in convenient locations, allowing easier access for all members to achieve their health and fitness goals.


The Objective

The Anytime Fitness team had 2 objectives:


1. Increase membership sign-ups & website traffic through an aggressive paid advertising strategy.

2. Increase engagement and drive online enquiries with a paid social media marketing strategy to effectively position the club as the “go to” in its community.

The Solution

Our strategy with Anytime Fitness began with a series of in-depth sessions where we analysed the marketing processes, SEM, and current paid social media marketing strategies. Through these sessions, we were able to successfully identify and create a range of strategies that we were able to immediately implement.

1. Our testing strategy allowed us to repeatedly engage with our targeted audience whilst ensuring that the ads were providing a Positive ROI. Together we worked collaboratively to establish their social media voice in order to exponentially increase membership growth & online sign-ups. By carefully identifying a range of key parameters, we were able to test the local (Sunshine, VIC) market and closely understand how they would respond. 

2. Based on analysis of their data, and early marketing trends our SEM and paid social media marketing strategy has generated over 500+ enquiries.

Results With Insil

We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.


Locally targeted video views


Leads Delivered


Impressions served


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