How We Helped Burleigh Wagon Achieve A 5x ROI

Our process begins with a range of in-depth on-site sessions, through which we analysed the Burleigh Wagon’s historic analytical data, sales & marketing processes, current SEO, SEM and Social media marketing strategies. In completing the analysis we identified a range of components that could be improved and updated.

We cooperatively developed three bespoke solutions for the Burleigh Wagon team. With a focus on their outlined core objectives going into 2019, as well as any supplementary recommendation we had.

1. We worked closely with the Burleigh Wagon team to define their social media marketing funnel. This required extensive market research, through which we identified several key targeting parameters that were worthwhile testing. Our 70/30 testing strategy allowed us to continually test these parameters whilst ensuring the highest performing campaigns. Additionally, ad-sets were consuming the majority of the budget. So this strategy allowed us to economically scale the total Ad-spend.

2. Through the development of the Burleigh wagon social media marketing funnel, we were able to produce, optimise and test a range of social media marketing strategies to ensure we consistently achieved an economical result. Once we’d achieved a predictable result through social media advertising, we moved onto other supplementary digital channels to improve remarketing, retention and decrease the time factor associated with the sales cycle.

3. We worked collaboratively with the Burleigh Wagon team to guide and direct content creation. Regular sessions were held to align content with the overall digital marketing strategy. Together, we generated a range of content and a customised strategy that aligned with the channel marketing strategies.