Farmer Pete's
Growing a Pet-Loving Brand Across Australia!
Creating the Best Natural Pet Treats for a Healthier Pet!
Farmer Pete’s is a small, family-owned and operated 100% Australian business based in Eungai Creek on the Mid-North Coast of New South Wales. They handcraft premium dehydrated pet treats for animals of all sizes. As passionate pet owners, their mission was to create natural, healthy, and affordable treats, free from preservatives and additives often found in store-bought options. Born out of a love for their pets, Farmer Pete’s was founded to offer wholesome alternatives that pets truly enjoy. All treats are made on their hobby farm using locally sourced fresh meat, fruits, and vegetables.
The Objective
Farmer Pete’s had 3 main objectives:
Objectives:
1. Increase website traffic & sales.
2. Increase brand awareness & social media engagement.
3. Improve paid advertising ROI & grow new customer acquisition.
The Solution
1. Brand Awareness Through Content & Social Strategy:
We developed a targeted content marketing plan, including email campaigns, paid ads, and engaging social media content across Instagram and Facebook. The messaging focused on Farmer Pete’s unique values—natural, handmade, Aussie-made treats—to emotionally connect with pet owners. This helped amplify organic engagement, grow their follower base, and drive qualified traffic to the website.
2. Precision-Paid Advertising Across Meta & Google:
To expand market reach and boost conversions, we launched geo-targeted ad campaigns across Facebook, Instagram, and Google Search/Display. By refining audience signals (e.g., pet parents, rural/urban interests, healthy treat seekers), we increased ad relevance and reduced wasted spend. Retargeting campaigns were also activated to re-engage high-intent website visitors and cart abandoners, significantly improving ad ROI.
3. Continuous Growth and Partnership:
Our successful collaboration with Farmer Pete’s has spanned over a year, during which we continuously refined our strategies to stay aligned with evolving market trends. This long-term partnership allowed us to develop a deep understanding of their business goals, target audience, and the pet treat industry. As a result, we’ve driven consistent growth, uncovered new opportunities, and helped position Farmer Pete’s as a leading name in natural Australian pet treats.
Result Achieved:
- 15.30% Increase in Conversion Rate (2023–2024): Enhanced the effectiveness of marketing campaigns, leading to a significant uplift in sales conversions and consistently surpassing annual performance targets.
- 55.75% Rise Year-Over-Year Growth in Paid Traffic: Optimised audience targeting and strategically leveraged competitor traffic insights, generating higher revenue without increasing ad spend.
- Sustained a Thriving Year Client Partnership: Fostered a long-term, adaptive collaboration, ensuring continuous alignment with industry trends, evolving market demands, and business growth objectives.
Results With Insil
We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.
2,9101,135+
Locally targeted video views
7x
Increase in Sales.
3,870,018+
Impressions served
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