134% Increase In Sales ($) By Month 2

We Love Tough Stuff

We love the strength of cast iron cookware. We love that it’s naturally non-stick and retains heat and cooks evenly. Most of all, we love that as cookware, it lasts and lasts and lasts. It’s tough, it can take a lot of love and punishment and still come up like new. All Fresh Australian Store Kitchen cast iron products are designed by us and made in China from high quality, forged cast iron.

The Objective

Fresh Australian Store had 2 clear objectives:


1. Develop a social media marketing strategy to generate more brand awareness around their business.

2. Create an aggressive digital marketing sales strategy: to increase sales and targeted website traffic.

The Solution

Our process begins with a range of in-depth sessions, through which we analysed Fresh Australian Store’s analytical data, sales & marketing processes, current SEO, SEM and Social media marketing strategies. In completing the analysis, we identified a range of components that could be improved and updated.

Here’s how we cooperatively developed a bespoke solution for the Fresh Australian Store team.

1. We worked closely with the Fresh Australian Store team to define their social media marketing funnel. This required extensive market research, through which we identified several key targeting parameters that were worthwhile testing. Our 70/30 testing strategy allowed us to continually test these targeting parameters whilst ensuring the ads were providing a HIGH ROI. 

2. Based on both the Fresh Australian Store prehistoric analytical data, and our award-winning social media marketing approach, we implemented a strategy that has consistently reduced their cost per acquisition. The result? An overwhelming volume of sale!


Results With Insil

We recognise that every business has a unique set of requirements. Fundamentally, all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, allowing us to better align business objectives.


Website Conversion Rate Increase (%)


Revenue Increase


Website Traffic Increase (%)


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