Becoming Australia's #1 Fencing & Balustrade Supplier.
Fencing & Balustrade Supplier.
We ship glass pool fencing and balustrades Australia-wide from our warehouses in Queensland and Victoria. With Over 700 glass fencing products in stock, we stock a huge range of glass pool fencing and glass balustrade products for any sized project. Shop where the tradies shop and get great savings on glass fencing by buying directly from GlassFit.
GlassFit Australia had 3 main objectives:
1. Enhance brand visibility and establish GlassFit as a market leader in the glass fencing industry.
2. Increase website traffic, drive lead generation, and improve the overall conversion rate.
3. Optimize paid advertising strategies to maximize return on investment (ROI) while expanding market reach.
Insil partnered with GlassFit to develop a comprehensive digital marketing strategy focused on driving growth, increasing local engagement, and optimizing paid traffic. Leveraging our expertise in the industry, we implemented the following strategies to achieve outstanding results for GlassFit:
Brand Positioning and Visibility: To position GlassFit as a market leader, we crafted a compelling brand messaging framework that highlighted their extensive product range, factory-direct pricing advantages, and commitment to customer satisfaction. By optimising their ad content, leveraging social media platforms, and implementing targeted media strategies, we significantly enhanced brand visibility, resulting in increased awareness and customer engagement.
Strategic Paid Advertising: Insil’s digital marketing experts developed a highly targeted paid advertising strategy to maximize GlassFit’s reach and drive qualified traffic to their website. By leveraging data analytics, competitor insights, and audience segmentation, we fine-tuned their paid advertising campaigns to optimise ROI. Despite maintaining the same budget, our efforts led to a notable 21% increase in paid traffic, generating higher revenue and expanding GlassFit’s market presence.
Continuous Growth and Partnership: The success of our collaboration with GlassFit spans over 2+ years, during which we continuously adapted our strategies to align with evolving market trends. Our long-term partnership allowed us to maintain a deep understanding of GlassFit’s business objectives, target audience, and industry dynamics. This enabled us to drive sustained growth, unlock new opportunities, and position GlassFit as an industry leader.
- Boosted the conversion rate by an impressive 51.65% in 2023, measured bi-monthly, significantly improving the effectiveness of marketing campaigns and achieving key objectives.
- Amplified local conversions by a staggering 92% on a year-over-year basis, driving increased foot traffic and call volume to the physical stores, and bolstering local customer engagement.
- Increased paid traffic by 21% year-over-year while maintaining the same budget, achieved by fine-tuning audience signals and capitalizing on competitor traffic, leading to higher revenue.
- Long-term client relationship spanning over 2+ years, enabling continuous adaptation to industry trends and evolving market needs.
Results With Insil
We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.