95% More Inbound Franchise Enquiries!
Childcare photography (franchise)
For the team over at HappyPics, photography is about cherishing memories that last a lifetime. With a team full of professional wedding and portrait photographers who strive on customer interaction and organising events, HappyPics delivers an experience like no other. An automated, exclusive online system that takes care of all registrations, payments, photo viewing and reordering eases the process for the customer.
HappyPics also offers a ‘HappyParentGuarantee’, ensuring that parents and customers get their heart’s fill of beautiful photos of all shapes and sizes. A safe and secure photo viewing platform affirms confidentiality, resulting in HappyPics’ establishment of a strong and loyal customer base
The Objective
The HappyPics team had 2 clear objectives.
Objectives:
1. Develop a social media marketing strategy to generate more brand awareness around their photography solutions.
2. Create a Franchise marketing strategy using social media marketing to acquire more franchisees for their available franchise territories.
The Solution
Our process begins with a range of in-depth sessions, through which we analysed the HappyPics analytical data, sales & marketing processes, current SEO, SEM and Social media marketing strategies. In completing the analysis we identified a range of components that could be improved and updated.
We cooperatively developed a bespoke solution for the HappyPics team.
1. We worked closely with the HappyPics team to define their social media marketing funnel. This required extensive market research, through which we identified several key targeting parameters that were worthwhile testing. Our 70/30 testing strategy allowed us to continually test these targeting parameters whilst ensuring the ads were providing an economical return.
2. Based on both the HappyPics prehistoric analytical data and our award-winning social media marketing approach we implemented a strategy that has consistently reduced their cost per lead. Providing them with quality franchise leads that have a strong interest in different, local franchise territories.
Results With Insil
We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.
150,000+
Impressions served
78
Franchise enquiries (in just 30 Days)
5,200
Website Clicks
BRANDS WE ARE GROWING...
