How We Helped This E-commerce Brand Expand Internationally.

The St. Soleil  Story:

‘St. Soleil’ literally translates as ” Saint Sun ” or “Holy Sun”. It’s representative of our luminous Sun, which is the centre of our Solar System, the life giving vital energy that nourishes us all, and illuminates our world.

Founded under a new moon in 2018, St Soleil has been quietly attracting a cult-following of Modern Mystics with its alluring range of spiritually-considered offerings. Known for their refined, quality pieces and intuitive process of creation, St Soleil creates timeless pieces intended to be treasured everyday while nourishing your soul for years to come.

“Our coveted pieces are designed, crafted and/or curated in our sunny oceanside Studio in Sydney, Australia. Through our offerings, we invite you to find opportunities for self-growth, spiritual nourishment and to honour your Earthly Temple as the expression of Divinity it is.” – Britta

Ancient wisdom for modern illumination. @st.soleil_

The Objective

The St. Soleil team had 2 objectives:


1. Create an aggressive paid advertising strategy to increase sales & website traffic.

2. Develop a paid social media marketing strategy to effectively position the brand, increase engagement and drive online sales.

The Solution

Our process begins with a range of in-depth sessions, through which we analysed the St. Soleil analytical data, sales & marketing processes, products, current SEM and paid social media marketing strategies. In completing the analysis we identified a range of short & long term strategies that we could immediately implement to aggressively increase performance.

We worked closely with the St. Soleil team to define their social media ads funnel. This required extensive market research, through which we identified several key targeting parameters that we would test. Our 70/30 testing strategy allowed us to continually test these targeting parameters whilst ensuring the ads were providing a Positive ROI. 

Based on our eCommerce growth strategy we’ve implemented a framework that has consistently increased revenue by 540%.

Results With Insil

We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.

1% Increase

Website Conversion Rate (%)


Revenue Increase

2303% Up

Website Traffic (%)


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