High-growth Coaching Business!

Our mission is to unlock the potential of individuals.

We see the opportunity for fitness professionals to engineer a great lifestyle, where they get to do something they love while enjoying the freedom that comes with a predictable and profitable business.

This creates more than financial outcomes – giving them confidence, growing their skills, greater choice in how they live their lives, and taking away stress, fear and feelings of being overwhelmed.

Beyond that, we see empowering PTs as a way to unlock the potential in all those they coach and train; creating a ripple effect of positive life change for many more people. That’s powerful stuff.


The Objective

Trainer HQ had 2 main objectives:


1. Increase lead volume & quality.

2. Increase engagement and drive online enquiries with a paid advertising  strategy that effectively positions them as the “go to” in their community.

The Solution

We delivered more than 971 leads for Trainer HQ… with that number increasing daily.

“We’ve been with Insil now for over 12 months, and we’re consistently gaining leads…”

Jason Urbanowicz, Co-Founder of Trainer HQ.

One of Australia’s leading business coaching services for the fitness industry, the founders of Trainer HQ wanted to scale their business… but didn’t have the time or capacity.

So they engaged us at Insil – and we delivered:

  • 950+ Leads
  • 547,421 Impressions (and counting!)

“The fee for service… we really do feel like we get a huge bang for buck.”

Brad Sheppard, Co-Founder of Trainer HQ.

Trainer HQ had worked with a number of different marketing agencies over the years but said those results “petered off” over time.

So they were looking for a company to champion them over the long term.

“One of the major benefits we’ve received is the return on investment… we have invested a lot more financially with other agencies in the past to get a LESS of a return.”

Jason Urbanowicz, Co-Founder of Trainer HQ.

Our success with Trainer HQ comes from:

  • The capacity to understand Trainer HQ’s market, their desires, and where to find these answers.
  • Distilling data into a brutally concise strategy.
  • An obsessive desire for ROI.
  • Working until we meet it our KPI’s.

“They’re coming up with new ideas, new suggestions and new strategies for us to gain more leads and be more effective in the area of marketing”

Jason Urbanowicz, Co-Founder of Trainer HQ.

Results With Insil

We recognise that every business has a unique set of requirements. Fundamentally all of our partners receive a bespoke, tailored experience that caters for the intricacies within their organisations. We utilise an in-depth analysis process to discover the frustrations our partners experience, to allow us to better align business objectives.


Locally targeted video views


Leads Delivered


Impressions served


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