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How to add a Google Analytics Tag to your website (Wix, Squarespace & WordPress)
Since introducing its search engine back in 1996, tech giant Google has revolutionised the way we use the internet. The search for literally anything and

Insil Retail Calendar: 2021 Edition
We’re here. 2021 is finally here. After the rather chaotic events of 2020, we can effectively say that we made it through to 2021. While

Marketing to Gen Zs: Do’s and Don’ts
The term ‘Generation Z’ is often used to describe individuals born in or after 1997, typically between 8-23 years of age. These individuals are also

Afterpay’s Success Story: In-depth Case Study
After 5 years of business, Afterpay is set to complete yet another successful year with a near 260% increase in stock price since January. Over

3 Cheap & Easy Marketing Techniques to Exploit your Low Budget!
With 2020 coming to an end, there’s little doubt regarding the severe impact the Coronavirus has had on businesses worldwide. Financial losses, unemployment, market uncertainty

How to Start a Google Search Ads Campaign (Step-by-step process)
On 4th of September 1998, Larry Page and Sergey Brin founded Google. Google. A platform designed to make everyone’s lives easier on the internet. A