If there’s one thing synonymous with Marketers, it’s their ability to make and close a sale. Of the many ways Marketers may choose to engage with customers, one of the most traditional methods is cold […]
warm-calling
In 1873, John H. Patterson, founder of NCR Corporation published the world’s first sales training manual. Patterson laid the foundation for sales by documenting his work on the process of ‘cold calling’. From then on,