10 Digital Marketing And Management Tools That’ll Help You Excel
Scaling businesses in the digital arena is far more complicated than conventional marketing avenues – but that makes it all the more rewarding as well.
While there is no way to predict the future, one thing’s certain: you don’t want to be counted among the 80% businesses that fail within 18 months.
Thankfully, SMEs now have the freedom to leverage their creativity and compete with the key players that dominate their industry – the digital marketing wars are fought on equal footing because platforms like Facebook, Twitter and Google AdWords are open to all.
However, this leaves businesses inundated with better, smarter ways to digitally market their products and services. They have to work hard to sustain an edge because the competition keeps coming up with engaging and thoughtful campaigns that can eat into their profits.
So modern enterprises are stuck – they need a significant digital presence online to survive, and building such an existence can be quite tricky. This is where digital marketing tools come into play.
Top-Rated Digital Marketing Tools For Modern Businesses
When it comes to modern-day organizations, possessing these digital marketing tools are no longer a luxury but a core aspect of digital strategies without which it’s impossible to grow your business.
With stats indicating that up to 78% of location-based searches result in an offline purchase, the efficacy of digital marketing is inarguable for small businesses. However, modern digital marketing tools only serve to increase the
Not to be dramatic, but modern marketers are willing to live and die by their favourite digital marketing tools and there are several good reasons for that. The right tool can help them gather data and analytics, automate emails, create stellar visual designs, curate content and use social media effectively.
Relying on the right digital marketing tools can save time and help boost marketing ROI.
If you want to scale your business, you too can use your tools to acquire relevant customer data, gain authentic leads, and capitalize on analytics that trigger growth.
We put together a list of tools that are valuable to digital marketers across industries for businesses of shapes and sizes. It doesn’t matter if you are a lone entrepreneur looking for help with digital marketing, or a full-fledged enterprise team in need of relevant tools – this list got you covered.
Here are 10 of the best digital marketing tools that you can use in 2020 to scale your business and beat your competition.
This online tool is a one-stop solution to obtaining traffic, deriving actionable data, and then targeting the right prospects for conversion. HubSpot is excellent for inbound marketing campaigns, especially the ROI of your campaign straightaway to ensure its effectiveness.
If you’ve just started your business, chances are that paying for a service such as this might seem like overkill.
Well, the good news is that HubSpot offers a range of paid and free to use services that you can take advantage of. Start with free tools like popup forms and live chat software that can allow you to capture leads. You can even run full-fledged email marketing campaigns for free.
Once you start acquiring authentic leads, move on to the paid tiers to further expand on your data and develop sophisticated marketing campaigns.
Have you ever heard the phrase, ‘Content is king’?
All online marketing strategies are based on quality and relevant content, which is why marketers must produce videos, blogs, articles and other types of content that rank well on Google and also fulfil the info needs of their prospects.
If you want to reach your target audience through your content, BuzzSumo is the tool that you need.
It allows you to monitor how audiences engage with your content on different social platforms so you can decipher the type of content that works best for each social website.
BuzzSumo also analyzes variants of your content and identifies ones that work the best for your business. The best part of using BuzzSumo is that it is highly user-friendly, which means you can learn to use it fairly easily even if you have a non-technical background.
When it comes to marketing, it’s careless to draft a digital strategy without in-depth competitor analysis to help you make the right decisions – you’ll miss out on important data on how your potential audiences respond to your competition and what you can do to attract them to you.
This is where Ahref comes in – it lets marketers conduct a detailed analysis of your competition’s source of traffic, the keywords they rank on, core features of their content, and more.
This information can be critical to the success of your digital marketing strategy, especially if you’ve just penetrated the market and want to expand your online footprint.
The tool also shows the click rates as well as the return rate for each keyword, so you can tweak your content marketing strategy to use keywords that are commonly used by users.
Your website has to be optimized for search engines to ensure that it ranks high up in the search results.
Yoast SEO certainly makes the job easier.
It is a simple yet powerful plugin that you can integrate into your WordPress site, and you’re good to go. The tool analyzes your website content and advises you on how to optimize your site based on the results.
Yoast will take a step further and use its Page Analysis function to ensure that each element of your website performs well on Google. It is one of the best free digital marketing tools and also an excellent option for startups and SMEs that are just spreading their digital marketing wings. You can later upgrade to Yoast Premium to further enhance its functionality.
CoSchedule Headline Analyzer
According to HubSpot, you will never rank on the first page of search results if you haven’t used proper headings and titles on your content.
That’s why the CoSchedule Headline Analyzer is the perfect addition to your arsenal of marketing tools. It is designed to help you develop the catchiest headlines to attract readers, assist customers and please the search engine gods.
It not only optimizes the title of your pieces but also makes them more legible for your targeted audience, which improves its impact. When more people understand the topic and click on it, your website’s traffic increases, eventually enhancing the chances of conversion.
Digital marketing is a long-winded process that requires you to coordinate between different people and processes to ensure long-term results.
Your ability to manage your projects plays a crucial role in the success of your digital strategies – and Trello helps marketers make sense of the chaos with its superior list-making abilities.
Use it to schedule blogs for publication, assign tasks, connect teams, and efficiently manage the overall production phase. This lets you meet crucial deadlines and have a clear idea of who’s working on what, which blogs are in the pipeline, what’s already been delivered, and more.
Expanding your digital footprint implies that you need to increase your online audience – this tool allows you to create a buzz online among your potential audience, even if they’re not on your website.
VWO Engage takes your brand beyond your prospect’s inbox and sends messaging straight to their Facebook accounts and other websites in real-time as they browse.
This way, you can create awareness about your brand and any new offers you may have. It is also a great way to generate recall among potential users, and if done right, you may even be able to attract new customers and retain them with constant reminders and offerings.
What better way to reach your audience on Google than to use the platform’s own tool?
Google AdWords is one of the most popular digital marketing tools for online advertising – it offers PPC (pay-per-click) marketing, a powerful way to advertise your business.
Google AdWords allows you to find the best ranking keywords for your business and then use them in your GDN banners as well as other website content, so they rank higher in search results. It also provides detailed analytics for each of your campaigns to compare against your marketing spend to determine its ROI.
By bidding for your most active search keywords, you let Google put your website on top of the search results for that keyword, which increases your website’s traffic, also increasing the probability of conversion.
As your business starts to scale, managing different platforms while optimizing content for each of them can become a tedious task – this is where Buffer can help out.
Buffer allows you to create, schedule, and monitor your content across several platforms beforehand through its powerful interface, so you don’t have to switch back and forth between Facebook, Twitter, or Instagram, etc.
Also, if your business caters to audiences in different time-zones, Buffer lets you schedule posts to be published precisely when your core audience comes online in their time zones. For instance, attention from Twitter audience’s peaks at 5 pm; you can schedule posts accordingly so that you can reach the maximum audience online across social platforms.
This allows you to accelerate the growth of your business and keep your online audience engages across different platforms.
Email marketing is still a core aspect of an online marketing strategy. It is an excellent way to keep your customers and prospects posted about your brand, develop recall, promote offers, and ensure that your audiences don’t forget you.
However, sending thousands of emails manually is a monumental task, which is why marketers use MailChimp for assistance. This tool automates your email campaigns allowing you to sit back and monitor the performance instead of wasting time in sending emails manually.
It offers several additional benefits to its users, like Instagram and Facebook ads for your business upon creating a landing page. It ensures that you reach the maximum potential audience and build as many authentic leads as possible.
In a Nutshell
Whether you’re a startup, or an established enterprise, surviving the digital battle without taking the assistance of the best digital marketing and management tools is next to impossible.
Online tools can help you develop content, manage it, schedule it for publishing, and monitor results from it. You don’t have to use all of them, just find the perfect balance for your business.
For instance, you can use the keyword planner that works best for you, align it with a tool that allows you to determine your competitor’s performance and keyword rankings. Once that phase is complete, you can use your social media management tools to schedule, publish, and monitor the results of your digital marketing campaigns.