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If someone were to ask you 10 years ago what the biggest social network platforms were, what would you say? Your answers may have included: Facebook, Instagram, Snapchat, Twitter and maybe MySpace. Today, 4 of […]

Google Analytics is the cornerstone of digital marketing. As Marketers, using Google Analytics is a crucial skill to have when monitoring website performance, target audience activity and behaviour to plan strategies. When it comes to

Marketing is full of buzzwords. If you’ve spent some time looking at digital marketing content and companies, you’ll come across numerous marketing jargon and terminology. One such term is what’s known as a ‘Marketing Funnel’.

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