Expanded text Ads are comparable to the text ads you are accustomed to, with a few important modifications. There are three headline fields in ETAs. The first two fields are mandatory, while the third is […]

One of the fundamental describing elements of ‘entrepreneurship’ is risk. If all startups, across all industries have one thing in common, it’s the founders had the willingness and ability to take risk. Whether that’s with

Here we are, 2021 slowly coming to an end. It’s safe to say that numerous industries are still recovering from the effects of the pandemic. 2020 and 2021 were spent getting accustomed to finding a

If there’s one thing synonymous with all kinds of Marketing in the world, it’s the cardinal rule of: ‘Customer is king‘. The sole purpose of Marketing is to inform, persuade and convert prospects into leads,

If there’s one thing synonymous with Marketers, it’s their ability to make and close a sale. Of the many ways Marketers may choose to engage with customers, one of the most traditional methods is cold

If someone were to ask you to picture an inside sales representative, your first impression might be a charming individual, carrying a cross-body bag and who is good with words. Alternatively, you might think of

It’s officially been over 6 months since the Covid-19 pandemic began, putting the whole world into a state of dread and isolation. The virus has affected nearly 190 countries worldwide, as cases continue to rise

Good ol’ Telemarketing. One of the founding fathers of ad practices in business. If you’ve been on the receiving end of such a call, you would probably agree that most of them can get quite

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