Goodbye To Expanded Text Ads on Google Ads
Expanded text Ads are comparable to the text ads you are accustomed to, with a few important modifications. There are three headline fields in ETAs. The first two fields are mandatory, while the third is …
Goodbye Universal Analytics, Welcome to Google Analytics 4
In the current measuring environment, organisations must navigate new obstacles to comprehend the multi-platform, complicated client experiences. All while putting user privacy first. Google Analytics 4 was developed two years ago to handle these growing …
Goodbye Universal Analytics, Welcome to Google Analytics 4 Read More »
Google Ads Performance Max Becomes The New Standard for Smart Shopping and Local Campaigns
Google established a schedule for transitioning Smart Shopping and Local campaigns to Performance Max. After a launch event, Performance Max will quickly get to be the sole campaign type available to brands conducting Smart Shopping …
How to optimise your Google Merchant Center Feed
Are you running an E-commerce website and selling goods online? If the answer is yes, you’re probably familiar with Google Shopping. Google Shopping essentially allows users to search and navigate through products on online shopping …
How to optimise your Google Merchant Center Feed Read More »
How to set up Google Ads Conversion Tracking on Shopify
One of the terms synonymous with Digital Marketing is that of ‘E-Commerce’. In today’s day and age, having a website is crucial for any business that wants to engage with prospects and customers. The trend …
How to set up Google Ads Conversion Tracking on Shopify Read More »
YouTube Marketing: How to get started today!
If someone were to ask you 10 years ago what the biggest social network platforms were, what would you say? Your answers may have included: Facebook, Instagram, Snapchat, Twitter and maybe MySpace. Today, 4 of …
Google Analytics 4: What you need to know
Google Analytics is the cornerstone of digital marketing. As Marketers, using Google Analytics is a crucial skill to have when monitoring website performance, target audience activity and behaviour to plan strategies. When it comes to …
Facebook and Australia: Is this the beginning of the end?
Can you imagine a world without Facebook? Founded in 2004, the social media and Silicon Valley giant has revolutionised the way we interact with one another. What started off as a medium to engage with …
Facebook and Australia: Is this the beginning of the end? Read More »
What would happen if Google leaves Australia? (For Marketers)
If there’s one word synonymous with the internet, it’s Google. What started as a search engine has evolved into one of the most influential software companies in the world. With an ownership of 90-95% of …
What would happen if Google leaves Australia? (For Marketers) Read More »
How Apple’s iOS 14 Update will impact your ads:
No conversation about technology, social media, e-commerce or the internet would be complete without mentioning at least one of the 5 big tech companies. The 5 being: Apple, Google, Facebook, Amazon and Microsoft. Any news …