Are you running an E-commerce website and selling goods online? If the answer is yes, you’re probably familiar with Google Shopping. Google Shopping essentially allows users to search and navigate through products on online shopping […]

Cold Calling is one of the tried and tested ways of Marketing. For decades, salespeople from various industries have relied on cold calling to reach customers and acquire leads. With technological advancements of the 21st

If someone were to ask you 10 years ago what the biggest social network platforms were, what would you say? Your answers may have included: Facebook, Instagram, Snapchat, Twitter and maybe MySpace. Today, 4 of

Google Analytics is the cornerstone of digital marketing. As Marketers, using Google Analytics is a crucial skill to have when monitoring website performance, target audience activity and behaviour to plan strategies. When it comes to

The term ‘Generation Z’ is often used to describe individuals born in or after 1997, typically between 8-23 years of age. These individuals are also at the forefront of social media, and are known to

It’s officially been over 6 months since the Covid-19 pandemic began, putting the whole world into a state of dread and isolation. The virus has affected nearly 190 countries worldwide, as cases continue to rise

Good ol’ Telemarketing. One of the founding fathers of ad practices in business. If you’ve been on the receiving end of such a call, you would probably agree that most of them can get quite

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