marketing

If there’s one thing synonymous with all kinds of Marketing in the world, it’s the cardinal rule of: ‘Customer is king‘. The sole purpose of Marketing is to inform, persuade and convert prospects into leads, […]

Can you imagine a world without Facebook? Founded in 2004, the social media and Silicon Valley giant has revolutionised the way we interact with one another. What started off as a medium to engage with

If there’s one word synonymous with the internet, it’s Google. What started as a search engine has evolved into one of the most influential software companies in the world. With an ownership of 90-95% of

We’re here. 2021 is finally here. After the rather chaotic events of 2020, we can effectively say that we made it through to 2021. While many countries are still suffering from the consequences of 2020,

The term ‘Generation Z’ is often used to describe individuals born in or after 1997, typically between 8-23 years of age. These individuals are also at the forefront of social media, and are known to

After 5 years of business, Afterpay is set to complete yet another successful year with a near 260% increase in stock price since January. Over recent years, Afterpay has experienced profound success having been listed

With 2020 coming to an end, there’s little doubt regarding the severe impact the Coronavirus has had on businesses worldwide. Financial losses, unemployment, market uncertainty and volatility have all caused major disruption across various industries.

It’s officially been over 6 months since the Covid-19 pandemic began, putting the whole world into a state of dread and isolation. The virus has affected nearly 190 countries worldwide, as cases continue to rise

If you work for a Marketing company, chances are you’re familiar with the term ‘Telemarketing’. If you’ve ever worked as or with Telemarketers, chances are you may have come across one or more of these

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